UI is the visual component of the virtual service, and UX is its logic. Even the most expensive design will not increase sales if the user is uncomfortable using the mobile application or the web version of the platform. It is quite difficult to make a purchase if it is not clear how to do it.
The process of developing UI/UX design should be based on the analysis of user behavior on other services.
Professional UX design is a great opportunity to encourage the user to do the right action, namely make a purchase, a call, or place an order.
An interface is designed to make the application understandable and convenient. When working with it, a potential client will be able to intuitively find answers to his questions.
UI is an external component of the service responsible for properly positioned icons, optimal font, and a comfortable color palette. It is a visually appealing interface that will not allow the user to close the application and refuse to use it in the future.
UI/UX design stages
Creating an application design is a process consisting of several stages:
1. Research and analysis of the target audience of the company. It involves creating a user portrait of the application, compiling a list of detected problems, and making a plan for addressing them.
The format of the service, its tasks, and the design strategy are also determined.
2. Creation of information architecture and content strategy. To implement each of the ideas, an action plan is drawn up.
3. UX development. At this stage, the interface of the future application is created.
4. Visual content development (graphics, size, fonts, colors).
Advantages of UI/UX design