The document represents the following company details:
· The logo and ideas behind it.
· Variants of the image used on different backgrounds and in different positions. Usage standards.
· Color solutions according to different codes.
· Brand font in various options.
· Examples of advertising media designs: printed materials, external and online ads, and corporate souvenirs.
This voluminous document represents the information on how to use the brand. It recommends how to apply the company logo, specific shades and fonts, and how to implement the corporate style into the advertising media. Following these rules will improve brand recognition and attract many consumers.