NUMOTAMO is not just a ticket sales service, this is a digital bridge between your “I want to” and the real thrill. In this project we created this brand for those who are tired of endless scrolling through their feed and seek genuine emotions. The brand name combines two impulses: “Numo!” (a call to action) and “Tamo” (the place where the event happens).
Mission: To shorten the path from desire to the moment of emotional explosion.
The NUMOTAMO logo is a visual embodiment of speed and emotional transformation. It is designed as a dynamic element that adapts seamlessly to any environment.
Name and Meaning: The name combines two impulses: “Numo!” — a call to action, and “Tamo” — the place where the event happens. The logo visualizes this journey, shortening the distance between desire and emotion.
The “Wristband” Shape: The rounded shape surrounding the logo — more than just a frame; it is a visual metaphor for a silicone event wristband or an admission ticket. It symbolizes the moment of transition: when a user puts the wristband on, they leave everyday life behind and step into the world of the event.
The Digital and Physical Connection: The logo is designed to be identical to its physical representation on merchandise. When someone sees the icon on their smartphone, they subconsciously recognize the same shape they will later receive at the entrance to a fan zone, theater, or other event venue.
Graphic Symbol: The graphic element (the zigzag) represents the rhythm of events, the pulse of the city, and the energy that cuts through everyday routine.
Anatomy and versions
Basic version: It is a text writing within a rounded block, which is an integral part of the logo. The only exception to using it without a frame is when the background is identical in color to the block itself.
Full version: Contains the descriptor “ANTI-BUGNY: EVENTS AND TICKETS”, which clearly communicates the brand’s niche.
Monochrome and inversion: For work on complex backgrounds or in print, black and white versions and a color inversion of the sign are provided.
Favicon and icon: A minimalist sign (zigzag in a die) is used for compact formats, such as a website favicon or an avatar on social networks.
Color
The dominant orange #FE3501 (Stage Heat) combined with the deep black #000000 (Backstage Black) give the energy of the stage that cuts through the darkness of the hall.
Typography
The Nexa font — geometric, clean and technological, emphasizing the reliability of our “digital cash register”.
Social Media
Dynamic layouts for Stories and Reels are built so that
the content remains in the spotlight, without being overshadowed by the network interface.
Branding
From silicone ID-bracelets to sweatshirts and thermo cups — each item of merch carries a charge of “anti-everyday life”.
Collaborations
Thanks to the system of “connectors”, NUMOTAMO looks organically next to services such as Spotify, Bolt or Monobank, creating a single space for relaxation.
We created a visual language that speaks to the audience on an emotional level.
Find your “Tamo” – its a call to rediscover the city, get out of the routine and become the hero of your own stories, not just a spectator of others
Idea, concept — Taras Gorbul, Iryna Purina
Project management — Olena Russ, Iryna Purina
Art director — Anna Krush
Graphic design — Anna Krush
Motion design — Igor Malyk
