“Agriculture is the noblest of all professions.
It feeds the people, provides energy, and maintains a connection with nature.”
— George Washington
Eurosem is a research and production company specializing in the production of high-quality sunflower and corn seeds, as well as plant nutrition products. Its own scientific and field research, strong seed genetics, and consistently high yields have made the company one of the leaders in the market.
The company conducts in-depth research into the control of sunflower wolfberry (Orobanche Cumana), using innovative approaches to increase the resistance of hybrids. Eurosem is a member of the International Sunflower Association (ISA), which confirms its authority in the field of agricultural research
To launch the premium line of sunflower seeds “Productivo”, Eurosem turned to Superheroes.Marketing with the task of developing a modern, recognizable and harmonious design
1. To highlight the new line among competitors
2. To create a premium style that matches the quality of the product
3. To ensure a harmonious appearance of the packaging on yellow and white backgrounds
Stage 1: Concept
We prepared a moodboard that included references with various design solutions that harmoniously combine natural motifs and agricultural themes. As an idea, a concept was chosen that focuses on highlighting the main thing through abstract elements. These elements are designed to convey the content and filling of the bag, using visual symbols of sunflowers, seeds, fields and leaves.
This approach allows you to create a strong connection between the design of the packaging and the product, emphasizing its agricultural nature and high quality.
Stage 2: Design and elements
The selected design was based on the idea of harmony and movement.
Abstract shapes in the form of wavy lines symbolize natural development, dynamism and growth. The composition is noticeable motifs of sunflower, seeds, fields and leaves, which add authenticity to the design.
The color palette, carefully selected for a harmonious combination, consists of four primary colors.
Each element was created to convey the main idea – high quality of the product, which meets the requirements of modern agriculture.
Stage 3: Preparation for printing
Abstract wavy elements added freshness and dynamism to the design. Their asymmetry emphasizes natural movement, and precise details emphasize quality and modernity.
The layout was optimized for printing using Pantone, which allows you to maintain color accuracy and reduce production costs.
1. New premium design: The new “Productivo” packaging design will be available to farmers in the spring of 2025. Its premium look and carefully thought-out identity lay the foundation for the product’s future success on the market
2. Increased brand awareness: a harmonious style helps Eurosem consolidate its status as a leader in agricultural innovation
3. Effective communication: a visual identity ensures unity in communication materials.
Eurosem is a story about how modern design and technology come together to support farmers in achieving high results. We are happy to be involved in a project that enhances the fertility of the legendary Ukrainian land!
Project Manager — Olena Russ
Art Director — Anna Krush
Graphic Designer — Daryna Chornobay
