UIF is an independent analytical center that forecasts changes, models possible development scenarios for Ukraine, and forms practical recommendations. The new visual identity of the institute aimed to convey expertise, technological sophistication, and a strategic approach to work.
Our team set the task of creating an identity that would be restrained, scientifically grounded, modern, and flexible for use across different platforms: from analytical reports to SMM content.
Minimalist Logo as a Symbol of Analytical Thinking
The new UIF logo is built on the principles of systemic design, combining strict forms, clear typography, and a balanced use of negative space.
The use of geometric modules allows the logo to be easily scaled without losing readability. Balanced proportions enhance the logo’s perception regardless of the format — from a favicon to large banners. The clarity of the form ensures neutrality in perception and flexibility in application.
The logo does not simply reflect the name; it emphasizes UIF’s methodological approach — systemic research and forecasting. The use of a grid system ensures correct visual balance, and the minimalist form creates a clear identity that easily integrates into any medium.
Unique 9×9 Grid: Mathematical Precision in Design
The visual identity is based on a 9×9 grid, which is an unconventional solution in corporate branding but perfectly aligns with UIF’s analytical nature.
The 4:5 ratio between text and graphic blocks creates a visual rhythm that simplifies information perception. The flexibility of the structure allows layouts to be adapted for any format: social media, printed materials, and presentations.
This system ensures a harmonious content flow that aligns with UIF’s institutional character and maintains its visual identity across all mediums.
Categorization System: Labels as a Navigation Element
The visual system includes adaptive labels that not only complement the style but also serve as key visual markers:
• Flexible scaling system
• Color coding
• Adaptability to media
The categorization of information through design elements ensures high navigational efficiency and the recognizability of UIF’s materials.
Color Palette: Precise Balance Between Restraint and Accents
The corporate identity is based on a combination of deep and neutral tones that create a recognizable identity while maintaining intellectual restraint. The core of the palette is Purple, associated with the future, dignity, and authority, with its shade, Pastel Purple, used as the background color.
Navy Color adds a sense of stability and intellectual depth, while the rich Fall Gold symbolizes knowledge and enlightenment, harmonizing the palette.
White is used for text and spatial balance, while dark Night Fog is employed in the logo and on colored media. In digital media, gradients enhance content depth, while in print materials, the static palette guarantees stability and the purity of compositional decisions.
Typography: Balancing Emphasis and Readability
The corporate font — e-Ukraine — is used as a universal communication platform:
• e-Ukraine Head — an accentuated version for headlines and infographics
• e-Ukraine Regular — for main text, ensuring high readability even in large bodies of text
The typeface was selected to ensure clear, expert communication, which is essential for UIF as an analytical center. The alignment and line spacing system in the type solution promotes visual clarity and reading convenience, even in large text blocks.
This case is an example of strategic design based on analytical thinking and a methodical approach to visual communication. The use of the 9×9 grid, minimalist typography, and balanced color palette allowed the creation of a unique brand identity that highlights UIF’s intellectualism and strategic vision.
This case is about design as a language of intellectual communication, which ensures not only brand recognition but also the functionality of the brand in the complex expert field.
The project was carried out by the Superheroes.marketing team:
Idea, Concept – Taras Gorbul
Project Management – Tetiana Kochubey
Art Director – Anna Krush
Graphic Design – Yaroslava Holubova, Kateryna Siumar
UI/UX Design – Yevhen Myrnyi
