For more than two decades, Zavod Euroformat Ltd. has been shaping quality standards in Ukraine’s lifting equipment market. Since 2002, the company has delivered elevators that meet strict European standards and are installed in some of the country’s most demanding facilities — from large residential developments to hospitals and complex infrastructure projects.
Despite its established leadership position, the company recognized a critical challenge: in a competitive and rapidly evolving market, leadership must be continuously reinforced through strategic marketing and effective communication with decision-makers.
The objective was not simply to maintain market visibility, but to build a stronger perception of Euroformat as a modern, reliable, and technologically advanced Ukrainian manufacturer, while creating sustainable channels for lead generation.
The project required solving several strategic tasks simultaneously:
Our work was based on a combination of strategic marketing, data-driven decision-making, and integrated digital communications. The collaboration was built on close interaction with the Euroformat team, allowing us to deeply understand both the industry context and the company’s competitive advantages.We developed and implemented a comprehensive marketing strategy covering the key touchpoints across the customer journey.
We began with an in-depth market analysis to identify key industry trends, target audience needs, and competitor strengths. Based on these insights, together with a comprehensive brand audit, we developed a unified marketing strategy. Its core idea was to reinforce Euroformat’s leading market position by highlighting the optimal balance between price and quality, supported by local manufacturing.
To support business growth, we built a multi-channel lead generation system combining content, targeted outreach, and search visibility.
A structured content strategy was developed for both B2B and B2C audiences.
For B2B segments, communication focused on:
• technical expertise
• engineering solutions
• project case studies
• industry insights
For B2C audiences, the emphasis was placed on:
• advantages of local production
• reliability and service support
• brand transparency
Additionally, we involved company experts and industry professionals in the communication process, strengthening trust through personal branding and expert positioning.
To reach key decision-makers directly, we launched personalized LinkedIn outreach campaigns targeting construction companies and real estate developers.
This approach enabled:
• direct communication with project stakeholders
• building professional relationships with decision-makers
• a significant increase in high-quality inbound leads
A dedicated landing page was developed specifically for lead generation and optimized based on the needs of the target audience.Combined with search engine optimization, this ensured a steady stream of organic traffic and qualified inquiries.
The collaboration between May 2024 and July 2025 delivered measurable results across several key performance indicators:
This case is compelling proof that even market leaders benefit from fresh perspectives and bold strategies. The collaboration between Superheroes and Euroformat is an example of successful synergy, where deep expertise and the client’s openness created a strong foundation for a new stage of development — ensuring sustainable growth and strengthening the brand’s position in the market.
Project Leads — Anatolii Kompanichenko
Project Managers — Tetiana Kochubei
Marketing Strategy Specialists — Iryna Hurianova, Olena Vorobiova
Digital Marketing Specialist — Vadym Makarov
Art Director — Anna Krush
Graphic Design — Kateryna Siumar, Nadiia Kravchuk, Olena Sorina, Yasya Holubova, Daryna Chornobai
Motion Design — Ihor Syrvatka, Ihor Malyk, Valentyn Bokyi
SMM Specialists — Svitlana Melnyk, Ivanna Hryshchenko
SEO Specialist — Oleksandr Kuznietsov
