Check 99
ORGANIZATIONAL STRUCTURE
1. Do you have a marketing department?
Yes
No
2. Is there a marketing director in your company?
Yes
No
3. Is there a product matrix in your company?
Yes
No
4. Does the company have a long-term plan for the next 5 years?
Yes
No
5. Are there any short-term goals (KPI) that you aim to achieve during the year?
Yes
No
6. Does your company have a brand manager position?
Yes
No
7. Is there a Head of design position in your team?
Yes
No
8. Is there an advertising manager in your team? (Supervises directions and advertising activities inDoor, Out of home, Digital, BTL, PR, Event)
Supervises directions and advertising activities inDoor, Out of home, Digital, BTL, PR, Event
Yes
No
9. Is there an analyst/web analyst in your team?
Yes
No
10. Do you have a specialist(s) in your team who deals with targeted advertising?
Yes
No
11. Is there an SMM specialist in your team (may include the position of a copywriter)?
May include the position of a copywriter
Yes
No
12. Is there a sales manager or sales team?
Yes
No
13. Does your company practise marketing planning?
Yes
No
14. Have the systemic marketing reports implemented in your company for each activity?
Yes
No
15. Do you achieve the set KPI in marketing?
Yes
No
16. How systematically does your marketing department work usually?
Rate it on a scale of 1-10.
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17. How effectively does your marketing department work usually?
Rate it on a scale of 1-10.
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STRATEGIC MANAGEMENT
18. Do you have a business strategy?
Yes
No
19. Do you have a pricing strategy?
Yes
No
20. Do you have a marketing strategy?
Yes
No
21. Do you have a brand strategy?
Yes
No
22. Do you have a communication strategy?
Yes
No
23. Do you have a creative strategy?
Yes
No
24. Do you have an SMM strategy?
Yes
No
25. Do you have an advertising strategy?
yes
No
26. Do you have a tactical plan to implement these strategies?
Yes
No
27. How effectively are these strategies in your opinion?
Rate it on a scale of 1-10.
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28. How understandable are these strategies for you and your colleagues?
Rate it on a scale of 1-10.
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29. How effectively do you apply these strategies in practice?
Rate it on a scale of 1-10.
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30. How effective are you at implementing tactical steps?
Rate it on a scale of 1-10.
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BRAND PACKAGING
31. Do you have a naming?
Yes
No
32. Do you have a logo?
Yes
No
33. Are you satisfied with the naming?
Rate it on a scale of 1-10.
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34. Are you satisfied with the logo?
Rate it on a scale of 1-10.
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35. Is your trade mark registered?
Yes
No
36. Do you have a company mission?
Yes
No
37. Do you have a company vision?
Yes
No
38. Do you have written brand values?
Yes
No
39. Have you got a corporate identity?
Corporate identity is a combination of visual elements that are placed on products, packaging, promotional materials of the company and used in communication with customers. It can exist separately and/or be part of a guideline or brand book.
Yes
No
40. Have you got a brand book?
A brand book is a voluminous document that includes: information about brand philosophy, its history, mission and positioning; brand name with variations, slogan, guidelines for internal and external communications, tone of voice; elements of corporate style and rules for their application.
Yes
No
41. Have you got a guideline?
Guideline is a guide that describes the rules for using corporate identity. It specifies the rules for the logo and the use of corporate identity. It can exist separately and/or be part of a brand book.
Yes
No
42. Do you have design materials that are actively used? (layouts for social networks, printed materials)
Yes
No
43. Do the design materials comply with the corporate identity, the guideline or the brand book?
Yes
No
44. Do you have a written brand legend (concept, history, philosophy)?
Yes
No
45. Do you have a “key idea” of your brand?
The understandable reason to do this product?
Yes
No
46. Does your brand cover all customer needs?
Yes
No
47. Do you have a brand positioning?
Yes
No
48. Do you have a “brand face” or “brand image” that you use in your communication?
Yes
No
49. Do you have a corporate brand social responsibility?
Yes
No
50. Is this corporate social responsibility being implemented?
Yes
No
51. Are your employees and customers aware of this corporate social responsibility?
Yes
No
52. How do you rate your brand's effectiveness on a scale of 1-10?
Rate it on a scale of 1-10.
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53. In your opinion, does “brand strength” help the company gain added value or benefits over its competitors?
Yes
No
MARKET AND COMPETITORS
54. Do you conduct market research in which you operate?
Yes
No
55. Do you know the life cycle your business is in?
Yes
No
56. Do you know the life cycle your market is in?
Yes
No
57. Do you conduct competitor analysis?
Yes
No
58. Do you take into account their naming in the analysis of competitors?
Yes
No
59. Do you take into account their visual design in the analysis of competitors?
Yes
No
60. Do you analyze competitors' communication?
Their advertising, communication style, creative techniques.
Yes
No
61. Do you analyze competitors' sales channels?
Yes
No
62. Do you analyze the prices of your competitors?
Yes
No
63. Do you analyze competitors' sites?
Yes
No
64. Do you conduct an analysis of competitors from areas related to your business?
Yes
No
65. Are you looking for new markets or existing markets to develop your business?
Yes
No
66. Do you use competitor analysis software?
Yes
No
67. Do you know your advantages over your competitors?
Yes
No
68. Do you know your weaknesses?
Yes
No
THE TARGET AUDIENCE
69. Are you doing research on your target audience?
Yes
No
70. Are you segmenting your target audience??
Yes
No
71. Do you have a portrait of your target audience?
Yes
No
72. Are there any spelled out key messages that you are trying to convey to each segment of your target audience?
Yes
No
73. Are you looking for a target audience segment that will help you grow faster?
Yes
No
74. Are you developing new products/services?
Yes
No
75. Do you have a customer base?
Yes
No
76. Do you work with this customer base?
Yes
No
77. Do you have a CRM system?
Yes
No
78. How effective do you think you are using a CRM system?
Rate it on a scale of 1-10.
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79. Do your sales managers work with this CRM system?
Yes
No
80. Do your ads managers work with this CRM system?
Yes
No
81. Do you measure the level of customer satisfaction?
Yes
No
82. Do you have a sales funnel?
Yes
No
83. Do you know the Life Time Value of your client?
LTV - is the expected net profit that can be generated over the entire customer relationship cycle.
Yes
No
84. Do you know the cost of attracting a customer to your business?
Yes
No
PROMOTION
85. Do you have a website?
Yes
No
86. How much you like the design and structure of your site?
Rate it on a scale of 1-10.
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87. How effective are you using the site to get customers in your opinion?
Rate it on a scale of 1-10.
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88. Are you running complex ads campaigns?
Yes
No
89. Do you launch test advertising campaigns?
Yes
No
90. Are you using targeted Facebook /Instagram ads?
Yes
No
91. Are you using Google ads?
Yes
No
92. Do you use PR tools?
Yes
No
93. Do you use SMM to promote your brand?
Yes
No
94. Do you use SMM to communicate with your target audience and study your target audience?
Yes
No
95. Do you use mailing tools?
Yes
No
96. Do you use other promotion tools?
Yes
No
97. Do you have a KPI by which you measure the performance of these channels?
Yes
No
98. How effective the existing promotion tools work in your opinion?
Rate it on a scale of 1-10.
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99. How effective could the existing promotion tools work in your opinion?
Rate it on a scale of 1-10.
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