Express - Superheroes.

This condensed list of questions covers the key areas of marketing assessment while allowing for a comprehensive analysis of a company's marketing situation. It addresses organizational structure, strategy, brand management, market analysis, customer relations, digital marketing, and performance measurement.

1. Organizational Structure and Strategy

Do you have a dedicated marketing department with a marketing director?

Yes No

Does your company have a long-term (5-year) business plan and short-term (annual) marketing KPIs?

Yes No

How effectively does your marketing department operate on a scale of 1-10?

1 2 3 4 5 6 7 8 9 10

2. Brand Management

Do you have a comprehensive brand strategy (including positioning, values, and visual identity)?

Yes No

How would you rate your brand's effectiveness on a scale of 1-10?

1 2 3 4 5 6 7 8 9 10

3. Market Analysis

Do you regularly conduct market research and competitor analysis?

Yes No

Are you aware of your business and market life cycles?

Yes No

4. Customer Relations

Do you have a CRM system, and how effectively is it utilized (scale 1-10)?

1 2 3 4 5 6 7 8 9 10

Do you measure customer satisfaction and know your customer lifetime value?

Yes No

5. Digital Marketing

How effective are your digital marketing efforts (website, social media, online advertising) on a scale of 1-10?

1 2 3 4 5 6 7 8 9 10

6. Performance Measurement

Do you have KPIs for measuring the performance of your marketing channels?

Yes No

How effective are your current promotion tools, and what is their potential for improvement, on a scale of 1-10?

1 2 3 4 5 6 7 8 9 10

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