From a two-hour corporate event to “long-playing” ...
According to statistics provided by Bizzabo, 96% of event professionals do not believe that virtual events will completely replace in-person events. However, the global Covid-19 pandemic is setting its own rules....
Hybrid events as one of the key ...
The format that combines online and offline presence has a number of advantages. And these advantages make hybrid events a key area of the event market under quarantine conditions....
Hot summer of the year 2021: forecasts ...
Aleksei Akimov, CEO of event agency “Idealsecrets”, Partner & CСO of the marketing company Superheroes.ua, who has organized over 500 various events with his team for more than 20 years......
Marketing start-ups versus marketing giants: what’s more ...
Taras Gorbul, founder and CEO of marketing agency Superheroes and a partner in the event agency Idealsecrets tells when to spend more on advertising....
VODA UA switched to eco-packaging
According to the forecasts of futurologists, water will be the reason for fierce wars of the future while conflicts for oil and territory will become a thing of the past....
How to sell through building a personal ...
It is a widely held view that a site, a logo, a brand book, and other elements of corporate identity are necessary exclusively for companies....
